SHUAA's Business Model and Strategy
Our Journey
A leading asset management and investment banking platform.
The merger with ADFG in 2019 has allowed us to create a powerful and unique platform which is one of the leading asset management and investment banking platforms in the region.
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Our People
We’re proud to employ a workforce from over 20 different countries. A quarter of our employees are women, and the average experience of our management team members spans ~20 years.
Our Mission and Strategy
SHUAA’s mission is to create sustainable value for clients, employees and shareholders by engineering innovative investment solutions and differentiated product offerings for institutional clients and high-net-worth individuals.
Our business philosophy is rooted in a drive for excellence and performance, uncompromising integrity, and a strong team culture.
Our Brand
From its founding in 1979 as Arabian General Investment Corporation, SHUAA has undergone several major corporate identity transitions, the latest in March 2020 when the company introduced its new logo.
Our Awards
SHUAA Capital has received many awards across the years since its inception, in recognition of its strong record of performance and innovation in asset management and investment banking.
