Our Mission
SHUAA’s mission is to create sustainable value for clients, shareholders and employees by engineering innovative
investment solutions and differentiated product offerings for institutional clients and high-net-worth individuals.
Our business philosophy is rooted in a drive for excellence and performance,
uncompromising integrity, and a strong team culture.
Leading Regional Investment Manager
- Strengthen fundraising capabilities
- Create permanent capital vehicles and grow AUM
- Increase product suite and cross-selling opportunities
Regional Dominance in Investment Banking
- Dominate fixed income trading and capital markets business in the GCC
- Strengthen advisory capacity
High-Performance
Workplace
- Strengthen culture of performance and teamwork
- Develop skills and capabilities
- Attract, nurture and retain best talent
Innovation
Leadership
- Solidify position as a product innovation house
- Challenge the status quo
- Develop the client journey
Process-centric & Digitally-enabled Platform
- Become a process-driven organisation
- Embrace data-driven strategies, analytics and AI
- Scale, improve and utilise the operating platform
Our Strategic Levers
To achieve our business goals, SHUAA has defined three strategic levers which were communicated back in late 2019.
We are led by a best-in-class Board of Directors and a seasoned and dynamic senior management team.
Defined Strategic Levers
Strengthen and grow core businesses
- Expand regional footprint
- Grow asset management business
- Expand investment bank franchise
Access new
revenue pools
Diversify products and services within core businesses
- Grow fixed income platform
- Grow permanent capital vehicles
- Engineer new products
Increase recurring
income
Scale the platform and operate more efficiently
- Increase operational efficiency
- Optimise balance sheet structure and reduce funding costs
- Digitize the organization
